Laura holding a glass of Blossom Hill


This summer, Blossom Hill is celebrating its 30th birthday with the help of the fabulous Laura Whitmore. Turning 30 comes with all types of societal and family pressures to achieve particular life milestones and Blossom and Laura want to quash these and help you live life on your own terms.

Laura Whitmore Holds Glass of Blossom Hill Rose

New research conducted by Blossom Hill found that 77% of Brits aged 25-35 felt pressured to reach certain life milestones by the time they turned 30. Most often this pressure comes from two main sources: social media (44%) and our parents (44%).

Collaborating with TV and Radio presenter Laura WhitmoreBlossom Hill want to empower the nation to live life on their own terms. Having got married, had a child, written a book and landed a one of the biggest presenting jobs in the country, Laura is living-proof that life certainly doesn’t end at 30.

Laura Whitemore Blows Confetti
The research found almost a quarter (23 percent) say they feel no pressure to have “done it all” by the time they’re 30 and actually have written a new bucket list of milestones for turning 30.

Top 10 New Milestone for Brits Turning 30:
1. Finding a job, you love and are passionate about
2. Learning to enjoy the now and live in the moment
3. Becoming more mindful
4. Living more sustainably
5. Having a positive impact on the world
6. Starting a passion or side hustle
7. Limiting screen-time on a daily basis
8. Mastering a second language
9. Growing your own fruit and vegetables
10. Learning to meditate
Laura Whitmore Holds Glass of Blossom Hill

Speaking about the campaign, Laura said; “When Blossom Hill told me they wanted to help smash the stigma and pressures that come with reaching milestone birthdays, I was all in. I’ve been there, done that, and got more than a few t-shirts. Having long turned 30 I can tell everyone that life certainly didn’t end there and in fact, it gets even better.”

The research supports Laura’s comments, with almost two thirds of modern Brits (64 percent) insist it’s best to live life on your own terms, and not necessarily the same as other people.

The good news is those traditional life milestones are now considered outdated by the younger generation. Getting married, buying your forever home and starting a family are no longer considered realistic for those turning 30. 

Blossom Hill Bottles and 30th Birthday Cake

Laura added; “The only opinion that should matter in life is yours, do things in your own time and at your own pace. One of the best parts of growing older is being more comfortable and confident in your own skin, discovering who you are and what you want. Live your life unapologetically unfiltered and you will reap the benefits I promise you. Now I think we can all raise a glass to that, cheers to 30 Blossom Hill!”

To watch exclusive content from Laura Whitmore and Blossom Hill, give us a follow on Instagram: @BlossomHill