New research conducted by Blossom Hill found that 77% of Brits aged 25-35 felt pressured to reach certain life milestones by the time they turned 30. Most often this pressure comes from two main sources: social media (44%) and our parents (44%).

Collaborating with TV and Radio presenter Laura Whitmore, Blossom Hill want to empower the nation to live life on their own terms. Having got married, had a child, written a book and landed a one of the biggest presenting jobs in the country, Laura is living-proof that life certainly doesn’t end at 30.

Speaking about the campaign, Laura said; “When Blossom Hill told me they wanted to help smash the stigma and pressures that come with reaching milestone birthdays, I was all in. I’ve been there, done that, and got more than a few t-shirts. Having long turned 30 I can tell everyone that life certainly didn’t end there and in fact, it gets even better.”

The research supports Laura’s comments, with almost two thirds of modern Brits (64 percent) insist it’s best to live life on your own terms, and not necessarily the same as other people.

The good news is those traditional life milestones are now considered outdated by the younger generation. Getting married, buying your forever home and starting a family are no longer considered realistic for those turning 30.